From the other side of the fence- 3

We are seeking aptitude, enthusiasm and genuine passion for the subject. The personal statement is important as a way of gauging motivation and enthusiasm, and helps us to assess the character of the applicant – what interests you and how you express yourself. Admissions tutors want to read statements that are clearly written and show why you are interested in the subject. Above all, be honest – it is easy to tell if work has been cribbed or copied".